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I have no idea how the Xbox fits into this discussion, but I'll bite:

Windows Mobile has had a decade of shitty products that have ruined its reputation. A full ten years, during which their competitors were essentially jump-starting the modern smartphone market. They've now got what people say is a quality product, but they'll have to work twice as hard to win back iPhone and Android converts.

The Xbox, on the other hand, was (1) a first entry for Microsoft into a new market and (2) not associated with ANY existing Microsoft brand. The Xbox line won support based on its merit and quality (even considering ridiculous shit like the Red Ring of Death issues) from day one.



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