I was really disappointed when I got a warning in January when I was only at around 2GB for the month on my AT&T iPhone "unlimited" plan. On the one hand, I like unlimited because in theory it means I never have to think about my data usage, but the warning and apparent immediately subsequent throttling I experienced for the rest of the month (~7 days) was painful enough for me to consider switching my $30 unlimited to $30 3GB (and freeing me up to change providers when the next upgrade cycle rolls around–previously I wasn't willing to give up my grandfathered unlimited plan, but I never expected "unlimited" to mean less data for the same money [and the throttling is so severe that there would have been no way for me to reasonably reach 3GB data usage]).
I'm not going to go to small claims court over this or anything, but I had goodwill towards AT&T even when the rest of the country was bashing them (coverage has been reasonably good in areas I lived while on AT&T) and that's gone now.
I'm not sure about that. If AT&T sends a lawyer to every one of these things, it will quickly become very expensive. If they don't, they risk it becoming very easy to get awarded this money. Plus with precedent set, it will be considerably easier for someone else to do this.
If the settlement dollar values hold up and this becomes easy enough, it could become far more costly to AT&T than any class action suit would have been.
Perhaps, but if one includes the risk of the lawsuit failing combined with the time to assemble the case, it's a loss for a lot of people. Since you're selecting out people based on income or how much they value their time, you're also selecting out most of the people who would go through with this in the first place.
I'm asserting that there won't be that many people willing and able to bring these cases to AT&T, particularly when the payout is so low, and that, in the end, makes the whole deal peanuts for AT&T.
This is the same fallacy that some people use about planes: "Traveling by plane doesn't result in more fossil fuels burnt because the plane would have flown anyway".
The way these things work is that every once in a while companies evaluate whether there were enough lawyers, and based on this they hire or lay off lawyers.
They don't have so many lawyers on payroll they can respond to a large increase in small claims court appearances though. They'll have to hire more, or send someone less qualified, or send nobody - all cases in which the consumer has "won".
The opportunity cost of spending the lawyer's time on small claims vs something else is not to be underestimated.
I worked with a guy that complained to me one day about taking his car to a full-service hand car wash. They did a crappy job. I asked if complained and he said it was no use, he just wasn't going to go there again...this pisses me off to no END! Fine, don't go back, but you know who gets screwed over? The next guy in line!! Go back for him, if not yourself.
It's the same reason we prosecute criminals. The dollar costs of prosecuting a petty thief is several orders of magnitude more than the stolen chocolate bar. But it has to be done.
The idea tha AT&T will learn because people are "voting with their dollar" is a joke.
I'm not going to go to small claims court over this or anything, but I had goodwill towards AT&T even when the rest of the country was bashing them (coverage has been reasonably good in areas I lived while on AT&T) and that's gone now.