No real contradiction: MS implementation is probably in line with current data protection regulations. Everyone has eyes on them.
Doesn't mean others will take as much care, or that new cool tools will not push the boundaries of what's ethical, safe or even legal.
We've seen it with many industries, not least the ad industry: some actors stay within the dotted line, but there is tremendous financial incentive not to.
>Having said that, I'm very much aware that most implementation of these tools will become a security and surveillance nightmare.
The contradiction of the quoted statements nullifies anyone's ability to make sense of the theme in the post.