Even though the purchase page is on etix.com, it shares all chrome with his site, and the tickets don't seem to appear in any public listings or directories elsewhere. Presumably, there's still a charge, it's just small, and included in the pricing model (along with taxes).
Obviously, it would be awesome if this works out and etix.com (or someone else) makes this low-fee approach more accessible to other performers.
I could be wrong, but I don't think that the actual ticket sales are the hard part with something like this. I think that building a network of venues, and producing and promoting your own tour are probably much more difficult. I think Louis CK could probably help a lot of people out without ever building any software or even offering a product.
EDIT: I definitely agree that etix gaining traction would be a great step in the right direction.
Even though the purchase page is on etix.com, it shares all chrome with his site, and the tickets don't seem to appear in any public listings or directories elsewhere. Presumably, there's still a charge, it's just small, and included in the pricing model (along with taxes).
Obviously, it would be awesome if this works out and etix.com (or someone else) makes this low-fee approach more accessible to other performers.