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It's also ultimately shitty for consumers, which will drive people away from Apple's products. Microsoft pulled this shit for years with MS Office, and it opened the door for Google.

This behavior may get them in trouble with the FTC, but it's also not likely to be very popular in the market. I get if they want a "premium" experience with the Apple Watch, but they shouldn't block other devices. The Apple Watch should be able to win on its own merits; the wearables space is still small enough that IMO any competition should be welcomed as it drives the whole market forward.



That assumes an informed consumer, and what we are discussing is actually Apple's attempt to restrict consumer information.




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